Broadcast Commercial (2024)
mclaren f1 racing team
Creative Lead / Writer
“We don’t focus on results. We focus on what leads to results. With Smartsheet supporting our operations, the results will come.”
FROM IDEA
TO REALITY
- Andrea Stella | McLaren Team Principal
In collaboration with the McLaren F1 Racing team, I wrote and developed a :30 customer story for broadcast TV.
I pitched the premise that when world-class organizations run on Smartsheet, the results take care of themselves.
A week after it first appeared on CNBC, Lando Norris won the first race of his F1 career at the Miami Grand Prix.